Creative Font Plug-ins

For Immediate Release



STOCKHOLM, SWEDEN, TypeDNA AB. ( Macworld 2010 (booth 644) - TypeDNA will introduce the world’s first standalone creative font plug-ins, developed specifically for Adobe's CS suite. TypeDNA’s Plugged-in® solution seamlessly integrates directly into Adobe Photoshop, Illustrator, and InDesign, significantly enhancing font capabilities.

During installation each font is analyzed, characteristics are determined and from this data a unique signature is generated. The easy to use interface provides several unique tools that complement the design process. Tools include "Similar Fonts™ (find fonts by similarity)", Font Harmony®” (find header and body font combinations), "Attribute Filters" (filter by weight, width, optical size and italic angle) and SmartChoice™ (let SmartChoice help choose a font).

Visitors to Macworld 2010 (booth 644), will receive a link to download a trial plug-in for PhotoShop CS4. Special pre-registered Macworld show pricing will also be available for the March release (starting at $59).

About TypeDNA
Based in Stockholm Sweden, TypeDNA AB. develops font technologies and software for the graphic art industries. "Creative with fonts™" is the ethos behind all TypeDNA's products. Through various software applications TypeDNA offers an unparalleled set of tools for finding and using fonts. Current and upcoming products include TypeDNA Plugged-in® - Adobe CS Plug-ins (the world’s first standalone creative font plug-ins – released Macworld 2010), TypeDNA FontEdge™ (Font recognition), TypeDNA FontShaker™ (online font discovery tool), TypeDNA Font Manager (scheduled for public release 2nd quarter 2010).

TypeDNA®, Plugged-in®, Font Harmony®, are registered trademarks and the TypeDNA logo is a trademarks of TypeDNA AB. Other technologies and brand names are trademarks or registered trademarks of their respective companies.

About Macworld
Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.